PRIVACY POLICY

At Doe River Aesthetics, we value your trust and are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, share, and safeguard information when you visit our website, contact our practice, or interact with our online services.

1. INFORMATION WE COLLECT

Depending on how you interact with our website or services, we may collect the following types of information:

• Personal Information: Name, email address, phone number, and other information voluntarily provided through website forms or communications.

• Appointment Information: Information provided when requesting or scheduling appointments through our third-party booking platform.

• Technical Information: Internet Protocol (IP) address, browser type, device information, pages visited, and other website usage information collected through applicable technologies.

• Communication Preferences: Information regarding your preferences for receiving appointment-related messages, updates, or promotional communications.

• Medical Information: Information necessary to provide medical services, coordinate care, process prescriptions, and maintain appropriate patient records.

Please avoid submitting sensitive medical information through general website contact forms or unsecured communication channels.

2. HOW WE USE YOUR INFORMATION

Information collected through our website or services may be used to:

• Respond to inquiries and provide customer support.

• Assist with appointment scheduling and service requests.

• Provide medical aesthetics, wellness, and related healthcare services.

• Coordinate prescription medications and laboratory services.

• Communicate information regarding appointments, services, and purchases.

• Provide promotional communications when permitted by law and applicable consent requirements.

• Improve website functionality, performance, and visitor experience.

• Maintain website security and prevent fraudulent activity.

• Comply with applicable legal and regulatory obligations.

3. MEDICAL INFORMATION & PATIENT CONFIDENTIALITY

Doe River Aesthetics is committed to protecting the confidentiality and security of patient medical information.

We maintain appropriate administrative, technical, and physical safeguards designed to protect sensitive personal and medical information from unauthorized access, use, or disclosure.

Patient information is collected, used, and shared as reasonably necessary to provide medical services, coordinate care, process prescriptions, maintain medical records, and comply with applicable legal and professional requirements.

We respect patient confidentiality and handle medical information in accordance with applicable federal and Tennessee laws.

Patients may contact our office with questions regarding their medical information or requests related to their records.

4. ONLINE BOOKING THROUGH BOULEVARD

Our website provides access to online appointment scheduling through Boulevard, a third-party booking and practice management platform.

When you select an online booking option, you may be redirected to Boulevard's platform.

Information submitted directly through Boulevard is also subject to Boulevard's applicable privacy practices and policies.

Doe River Aesthetics may receive and use appointment and patient information through Boulevard as necessary to coordinate services, communicate with patients, and manage practice operations, consistent with applicable law.

5. PRESCRIPTION MEDICATIONS & COMPOUNDING PHARMACIES

Certain prescription medications purchased through Doe River Aesthetics are prepared, dispensed, and shipped by licensed third-party compounding pharmacies.

When necessary to process a prescription, coordinate treatment, or arrange medication delivery, relevant patient information may be shared with the dispensing pharmacy in accordance with applicable privacy laws.

Information shared may include patient identification, contact information, prescription details, and other information necessary for safe and appropriate medication fulfillment.